The media war gets worse, Disney has announced the ban to broadcast Netflix advertising - Globebusinesscenter

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Sunday, October 6, 2019

The media war gets worse, Disney has announced the ban to broadcast Netflix advertising

The media war gets worse, Disney has announced the ban to broadcast Netflix advertising

The media war gets worse, Disney has announced the ban to broadcast Netflix advertising
The media war gets worse, Disney has announced the ban to broadcast Netflix advertising

-The media war gets worse, Disney has announced the ban to broadcast Netflix advertising:The Beijing News (Reporter Zhou Huixiao) Today, streaming media such as Netflix, Netu and Amazon Prime have become the trend of the moment. Traditional television media, especially public channels NBC, CBS, ABC, etc. , have reported tens of dollars to these media. Advertising costs amounted to US $ 100 million, however, as competition in the streaming media intensified, traditional media advertising began to be affected.

foreign media reports that Disney has recently banned its television network (including ABC, FX, with the exception of ESPN) from ceasing to broadcast Netflix ads, although the ban has not made it clear. Reasons, but previously, Disney's platform has announced The Disney launch in North America is scheduled for November 12, when it will become a competitor of the giant Netflix. However, the report also points out that Disney's decision is to reduce its advertising consumption and focus on the future, as the ban on Netflix ads will result in a loss of millions of dollars in revenue. will not have much impact. In response to the launch of Disney +, Netflix is ​​also working to acquire more copyrights on films and to invest in more home-based TV series. It could be a big battle for the video-on-demand platform.


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