Cowboy 3 discover the new connected electric bike from the Belgian start-up Cowboy

The young Belgian young cowboy revealed the third generation of her electric bike of the same name. For this occasion, 

Cowboy 3
Cowboy 3 the new connected electric

The company has introduced technical and software improvements, at a price that now exceeds 2,000 euros.

Cowboy 3

The battle of only electric and connected bikes has begun. At the heart of this muscular confrontation, three companies stand out today from the rest: Angell, launched by Meetic founder, in the person of Marc Simoncini, 

Dutch manufacturer VanMoof, and recently Cowboy, the Belgian startup created in 2017 by a trio of entrepreneurs.

Puncture-proof tires

The latter returns to the front of the stage with a new iteration of two-wheeled electrified cowboys titled a sober Cowboy 3. 

On this occasion, machine equipment takes center stage, such as a carbon belt transmission (zero maintenance up to 30,000 km, ensures Brand) or 42mm puncture-proof tires refer to the product sheet.

Optimized for cyclists of a size oscillating between 170 and 195 centimeters, the Cowboy 3 is armed with the following technical sheet:

  • Weight: 16.9 kilos
  • Frame: aluminum
  • Motor: 250 W
  • Top speed: 25 km / h
  • Battery: 360 Wh, 2.4 kg, removable
  • Autonomy: 70 kilometers
  • Charging time: 3h30
  • Brakes: Tektro, Hydraulics, HD-R 290 calipers, M285 brake levers

Theft alert and accident detection

The application is improved by the project initiators. Several new features have been added to the user experience, such as opening the bike automatically when the rider approaches it, theft alert (sends a notification when the bike is moving), accident detection (automatic alert and emergency call) as well as details of the surrounding air quality.

Cowboy 3
Cowboy 3 

Equipped with a single speed, the bike also has a Bluetooth connection for logical pairing with your mobile phone. 

However, there is no invited screen on the handlebars. Available in three colors (absolute black, anthracite gray, and metallic gray), 

Cowboy 3 is available in two versions: one at 2,290 euros without fenders, and the second at 2379 euros with fenders, for planned delivery in late July.

It’s a modest upgrade, all told - arguably the new software features are a bigger standout - but it does bring improvements to what is already a pretty great e-bike. 

At £ 1,990 (around $ 2,495) the Cowboy 3 comes with a small price bump, but that’s value reflected in its improved repairability, a key issue with start-up e-bike companies that don’t always usual traditional components from major brands.


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